You have hired an SEO agency to help your website reach the top page on search engines and get increased traffic.
Great!
But, since SEO is a long game, how do you know if this SEO agency promises what it is touting?
In this post, we’ll discuss the signs to look out for to establish whether your SEO company is doing a great job.
Signs the SEO Agency is Doing a Great Job
Here’s a closer look at the signs your SEO company is working for you and what you should watch in the process.
Communication and Transparency
One of the very first signs that your SEO company is up to something good is the level of communication. Is there transparency about what they are working on and why?
A good SEO agency will always keep you updated. They will explain their strategies, make progress reports, and keep you informed about everything backstage.
If you get some vague answers or feel that something is being concealed from you, this is a red flag.
Better Rankings for Relevant Keywords
The most direct evidence of success is the improvement in the ranking of your website in search engines. Importantly, it is not just ranking for random keywords but for the right ones.
Therefore, see whether your website visibility increases for terms that will mean something to your audience.
Increase in Organic Traffic
Organic traffic should grow organically. This is one of the most evident signs that your SEO efforts are paying off. Use tools like Google Analytics or Google Search Console to monitor your organic traffic over time.
A good SEO agency will share those metrics with you and explain the growth trends. But remember, not all traffic is created equal. Your SEO company needs to ensure your website’s visitors are your target audience. If your bounce rate is growing or visitors aren’t engaging with your content, that could mean the traffic isn’t relevant.
Constant Creation and Optimization of Content
Content is the backbone of SEO, and any renowned SEO company knows that. Therefore, the company should be helping you create high-quality, engaging content that aligns with your audience’s interests.
Also, they should enhance the existence of specific and relevant keywords within existing material and revise older posts in pursuit of freshness.
SEO Technical Improvement
Good SEO work is not just about keywords and content. It’s about the technical aspect of your website, too. A good SEO company will ensure your site is technically sound, including site speed optimization, improvement of mobile-friendliness, fixing broken links, creation of an XML sitemap, and ensuring your site is secure.
Ask your SEO company if they have done any technical audits for your website. Importantly, they should share the issues they have fixed and how the changes positively benefited the rankings.
Positive Roi on Your Investment
SEO is an investment, and with every investment, there has to be some form of return. While huge results might take a few months, you should have at least some view on the positivity towards your bottom line over time. This may be increased sales, bookings, or any other form that gives the business more in return due to SEO work.
If you’re not seeing a return after several months, it’s time to have an honest conversation with your SEO company. They should be able to provide a clear breakdown of what they’ve done so far, what’s working, and what they plan to do next.
Adaptability and Proactiveness
The world of SEO continuously changes due to algorithmic updates and changes in user behavior. A great SEO company will always outrun the curve by adapting strategies to existing needs. It should proactively identify new opportunities and challenges and change according to data and trends.
If the SEO agency seems stuck in a pattern or is not up-to-date with today’s best practices, that is the cue that they may not be providing the best possible outcome.
Conclusion
The right SEO agency will change your business’ online presence. You’ll know if your SEO company is genuinely helping you if you can focus on other things while your business online presence is in a positive trajectory.
Therefore, if you are looking for an SEO company that will deliver positive results, you can contact us. We specialize in optimizing your online presence through proven and cutting-edge search engine optimization strategies.